Ultimate Guide To Setting New Year’s Intentions17 min read

How to set new year’s intentions, actually stick to them, and create more happiness, fulfillment, and success in 2024. If the traditional model of setting goals for the New Year has failed you or you’re looking to try a new approach to setting intentions for the New Year, this article outlines exactly what are New Year’s intentions, how are New Year’s Intentions different from New Year’s Resolutions or goals, and a simple 5 step process for setting intentions for the new year.


With the New Year just around the corner, everyone is feeling the excitement of a blank slate! Every entrepreneur I know has gone through their fair share of challenges, obstacles, and overwhelm this past year, and knowing that you have the ability to start over in 2024… to do anything, be anything, and create anything you want is enticing.

You’re feeling motivated to make the next 12 months really count, to move closer to your vision for your life and business, and to live this coming year differently than then one that just passed!

If you aren’t sure where you need to focus in your business for the upcoming year take our personalized quiz here!

Setting an Intention for the New Year can help you stay focused on what matters most so that you can see the success & fulfillment you desire in 2024.

Related post: Why New Year’s Resolutions Don’t Work

What are New Year’s Intentions?

New Year’s Intentions are ways you intend to live more fully into your values in the next 12 months. They are not specific goals nor specific resolutions. They are intentions that directly tie into your core values.

What’s the difference between a New Year’s Intention vs a New Year’s Resolution?

The biggest difference between New Year’s Resolutions, goals, and New Year’s Intentions is how success is defined.

Related post: How To Redefine Success & Achieve It

New Year’s Resolutions don’t work for 90% of people because they don’t account for the fact that we’re human, life happens, and there are often circumstances outside of our control.

A New Year’s resolution “to exercise for 30 minutes every single day” leaves no room for error – 29 mins of exercise 1 day out of 365 and you’ve failed. If your kiddos were sick and you were up all day and night taking care of them, it doesn’t matter.

New Year’s resolutions are almost impossible to meet and cause you to feel discouraged and give up on something that’s important to you just because of the perceived failure.

New Year’s Resolutions fail because they discount the fact that you’re a human, life happens, and you can’t predict circumstances outside of your control

ANA MCRAE

Resolutions pressure you to focus on checking the box, rather than reevaluating the circumstances and making a decision that aligns with your core values (like getting enough sleep and caring for your family).

New Year’s Intentions focus more on how you approach your life, rather than what you accomplish.

And while this may seem like a small nuance, it’s a critical one, because what you ultimately end up accomplishing is a direct result of how consistently you work toward it. So anything that demotivates you is counterproductive.

Related post: How To Measure Your Progress On Your Personal Growth Goals

A New Year’s intention under the same value (physical health) would be to “live an active lifestyle.” An intention focuses so much more on the core value itself than how you achieve it or what the outcome is.

In doing so, it becomes your most powerful tool for creating successful change in your life because it gives you room to be a human – to play, explore, learn, pivot and grow – as your work toward living in alignment with your values.

how to set new year’s intentions not resolutions to achieve your goals successfully

Why is setting intentions for the New Year important?

The process of setting intentions for the New Year is important because it helps you get clear about the ways in which you’d like to live your life differently so that you can make decisions and take actionable steps toward your level 10 life.

Related post: How to Do a Life Audit & Why It’s So Powerful

Without setting intentions for the New Year, you continue to fall into old habits and patterns of behavior that leave you in the exact same place you are today, 1, 5, or 10 years from now (it’s literally your brain’s job to protect the status quo).

Examples of New Year’s Intentions

Let me share some examples of New Year’s Intentions so that you can feel the difference between that and a resolution or goal.

If you’re a leader feeling isolated at the top of your organization, your New Year Intention might be “to cultivate genuine connections”. This can look like so many different things — joining a new sport or activity and connecting with teammates on the field; volunteering in your community and connecting with the people you serve; mentoring an aspiring entrepreneur and connecting with them 1:1; or having more consistent date nights with your spouse.

If you’re a business owner feeling overwhelmed, scattered, and too busy to enjoy your life, your New Year Intention might be “to create & enjoy white space”. As a result, you might plan a few extra vacations, start a new morning routine, take up meditation, focus on fewer business projects, or block out a day a week without any calls.

If you’re an employee that hates their job and wants to get out, your New Year’s Intention might be “to explore my passions & get out of my comfort zone” That gives you permission to spend time in the evenings on the things that you love, to look for opportunities in your job to do something new, or to change careers entirely.

That’s the entire point of a New Year’s Intention: there are so many ways you can lean into it, all of which allow you to experience the feeling you want more consistently.

So, which New Year’s Intention is right for you? Let’s define the right new year intention with this simple 5 step process.

How to set New Year’s Intentions

Setting New Year’s Intentions isn’t a complicated process. In the next section, I’ll outline the 5 steps to setting intentions for the new year successfully.

Step 1: Define your core values

Since your New Year’s Intentions are a reflection of your core values and a declaration to live more fully into them, you’ve got to be crystal clear on what is important to you in life in order for this to be a useful exercise.

I have an in depth guide on How To Define Your Core Values to walk you through the step by step process of figuring out what your values even are if you’ve never done it.

  • Maybe you value physical health and well being, but we’ve made a habit of unhealthy food choices that you’d like to change.
  • Maybe you value calm and mindfulness, but you’ve over committed yourself in different areas of your life and want to change how you spend your time.
  • Maybe you value connection and positive relationships, but haven’t found your tribe and want to spend more time with like minded people.

You must understand your values in order to create a fulfilling life

Here are 3 things you can do right now to clarify your values so that you can set meaningful New Year’s Intentions.

Create your ingredient list for joy and meaning

Write out ‘an ingredient list of joy and meaning’: ask yourself “when things are going really well, what does it look like?”

This is a Brene Brown (aff link) concept that I love. It gives you an idea of the 20 things that bring you joy, both little and big.

Categorize it into groups of values

Categorize the things that came up in your list from above into different groups of values.

For example, if your list had things like “I make time to read, I take a new course, I watch documentaries” then Learning & Growth may be one of your values.

If your list has things like “I get out for a walk, I have energy to play with my kids, I do yoga” then Physical Health may be one of your values.

Identify how to move toward your values

Make a final list of the 5-7 values that you hold, and write out things you do that bring you TOWARD your values, and things you do that take you AWAY FROM your values.

For example, one of my big values is Being Present. Any time I focus on my breath, go for a walk, put away my cell phone, practice gratitude, notice and appreciate something, listen when someone talks, and accept what is, I am moving TOWARD being present. Any time I, scroll through social media, worry about my to do list, interrupt someone who is talking, tune out my kids, multitask, I am moving AWAY FROM my values.

Knowing the specific actions that give you more of, and less of, what you want in your life creates a clear blueprint for experiencing more fulfillment

Once your values feel authentic and right, you are ready to move on to the next step in setting your intentions for the New Year.

how to set new year’s intentions not resolutions to achieve your goals successfully: Choose your focus

Step 2: Choose your focus

You can’t improve everything all at once.

The key to seeing growth in any area of your life is selecting very few things to focus on and giving them your all.

I’m not going to force you to only pick one thing because I know you’re an ambitious human (but I will say that if you manage to do that, you’ll see more results in that one area than if you dilute your focus). As you reflect on your values and the different areas of your life, think about which one needs the most attention to get you closer to your version of a 10/10 life.

Is it your physical health? Is it your mental health or mindfulness? Is it your career or business? Your family or kids? Your partner? Your finances? Your home or environment? Your hobbies or adventure or travel? What part of your life are you ready to create big changes in this coming year?

Doing a life audit can help you get clear on what is and isn’t working in your life so that you know where you need to direct your time, energy, and focus in the coming year.

Read this post for a step by step life audit process & printable workbook!

Step 3: Set your New Year’s Intentions

Create a concise sentence that reflects the change you’d most like to see in a certain area of your life.

For example, if you’ve chosen physical health as the area that needs the most focus in the New Year, choose a phrase that gets you fired up or bought into your intention (perhaps ‘to live an active lifestyle’ to fuel my body’, ‘to challenge my limits’, or ‘to optimize my athletic performance’) and make sure make sure your intention doesn’t make you cringe (like ‘to lose weight’). It might not seem like much, but the nuance is so important in order for you to enjoy thinking about and acting from a place of intention.

Feelings dictate many of the actions in our lives. If you want to inspire yourself to change, you must define the intention that feels the most authentic to you.

In 2020, my theme was to live intentionally. When I read those two words I pictured a calm, centered, and deeply content version of myself that was focused on what mattered and proactive in infusing her days with joy.

Thinking of those two words throughout my day helped guide my choices and reminded me of the way I wanted to show up.

In 2021, my intention was to explode out of my comfort zone. I had realized that I’d been playing it safe in different areas of my life, and I wanted to focus on breaking through my safety net and redefining what was possible for me (which resulted in me leaving the perceived safety of a corporate job and going full time in my coaching business, running a quarter million dollar business on 20-25 hours a week, and living the life of my dreams — read more about me here).

If you’re an entrepreneur with a growing business and you’re looking for a business coach to help you scale your business without sacrificing your work life balance, book a time to chat with me about my private 1:1 VIP Business Coaching Program.

The key to setting a good New Year’s Intention is choosing a short phrase that reflects that change you want to work toward, evokes positive emotion, and aligns with your core values.

how to set new year’s intentions not resolutions to achieve your goals successfully:  Set your New Year's Intentions

Step 4: Make it visual

If you’re going to remember to follow through on your intention, it’s so important to be able to actually see it to remind yourself of the change you’re creating and get excited about the outcome and the process of achieving it.

You can capture your intention on sticky notes (aff link) throughout your house. You can write your word out in calligraphy (aff link) and frame it. You can create a background of your word on your phone. Or you can go all out and create a life and business vision board of a life lived in alignment with your values.

Related post: Entrepreneur’s Guide To Creating A Business Vision Board

Regardless of the format you choose, make sure you’ve got a daily reminder of your intention for the year to set you up for success.

Step 5: Make decisions and actions from a place of intention

Your life isn’t going to change itself. Nothing is going to be different about the next 12 months if YOU don’t start making different decisions and taking different actions. Setting intentions for the New Year won’t do you any good if you don’t follow through with creating the version of your life you wish to see.

The last, and most important, step of this entire process is to actually start making decisions and actions from a place of intention.

This is exactly why I do what I do — I coach high performers / entrepreneurs to help them get out of their own way and create the life and business of their dreams. Through coaching, I help you identify the right areas to focus on, hold you accountable to your commitments, and challenge you to go outside your comfort zone, so that you can create unprecedented success, happiness, and fulfillment in life and business.

If you’re curious about what a coaching partnership looks like, book a free (no strings attached) connection call with me to see how I can support you in achieving exponential business and/or personal growth and making this next year the most amazing one yet.

how to set new year’s intentions not resolutions to achieve your goals successfully: Make decisions and actions from a place of intention

As the year comes to a close, your friends, your colleagues, or your social media feed may constantly be asking ‘what are you doing differently in 2024?’

And that’s a great question to ask. Good questions are the key to unlocking personal breakthroughs.

But don’t feel pressured to spout out a New Year’s resolution you found off a list on Pinterest. Take time to reflect on what actually matters to you and set intentions that allow you to become the most authentic, fulfilled, and happiest version of yourself.

Related post: Building A Meaningful Life

A New Year is absolutely a great chance to reconnect with who you are, reflect on how far you’ve come, and review what you want out of life.

That’s exactly why I created the 2025 Intentional Goals Planner for CEOs. It’s encompasses some of my best selling products to reflect on your previous year, while planning for the future with intentionality.

Whether you’re an aspiring entrepreneur, a seasoned CEO, or an ambitious human, this planner is exactly what you need to powerfully transform your life in the new year.

It’s everything you need to reflect on the last year, set powerful goals, and stay focused on them over the next 12 months so that this time next year you’ve actually achieved everything you set out to achieve!!

You don’t need to wait for permission to create a life you love.

ANA MCRAE

I hope this simple 5 step process for setting New Year’s Intentions was helpful for you. Here’s a quick summary of the 5 steps, so that you can go out and make magic happen in the next 12 months!

  1. Define your core values

    You have to be crystal clear on what’s important to you in order to successfully set New Year’s Intentions.

  2. Choose your focus

    The key to seeing growth in any area of your life is selecting the right things to focus on and going all in. What part of your life or business are you ready to create big changes in this coming year?

  3. Set your intention

    The key to setting a good New Year’s Intention is choosing a short phrase that reflects that change you want to work toward, evokes positive emotion, and aligns with your core values.

  4. Make it visual

    You need to see your New Year’s Intention daily to make decisions & take actions in alignment with it, so create a vision board or put it on a Post It Note.

  5. Make decisions and actions from a place of intention

    The most important step of this entire process is to actually start making decisions and actions intentionally. Need support? Get a coach.

What is your intention for the New Year? Create that extra layer of accountability for yourself and let me know in the comments below!


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